Los Palacios y Villafranca City Council
Project
Creative Development
Graphic Design
- Identidy
- Posters
- Roll Up
- Billboards
Photography
- Advertising
Video
- Corporate
- Product
- Spot
The last destination for vegetable garden gastronomy.
Knowing the local gastronomy of Los Palacios y Villafranca helped us understanding the dedication and innovation of local cuisine.
To the tradition, culinary arts are added. How could we let go a town that preaches its garden and knows how to lead its tourist patrimony to the stoves.
In Grado Creativo we are proud of leaving a mark in the design of this gastronomic destination corporate identity.
History
For the corporate identity development we were based on three concepts:
- The local garden and the distinguised product, the tomato.
- The sun that accompanies us 365 days a year.
- Rice as the marshland standard.
- Local gastronomy and our restaurants.
Composition
The first circumference represents the delimitation of Los Palacios y Villafranca.
The second circumference represents the sun and the rice that splash the marshland.
The tomate is reflected at the left side, as a beating heart in the palaciegan garden at the same time that it is bathed by sun rays, main responsibles of its maturation and redness.
The three rice grains that can be observed at the right side of the design are a reflection of the quality of our gastronomy, as anyone who tries it, won´t leave any leftovers.
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Creative photography and content for their website and social networks.
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An advertising campaign full of taste.
For the creation of the advertising campaign of “Destino Gastronómico Los Palacios y Villafranca” we based on the composition of several advertising videos in a seasonal theme, as lent gastronomy, rice or tomato.
The media spreading of this audiovisual and photographic compositions are based in provincial promotion through local and regional media.
The provincial audience has been the most demanded in this gastronomic days, using written media to promote the attendance to the activities that were scheduled by Los Palacios y Villafranca City Council. For that mean we designed advertising gables .
