- Advertising Spot
A walk through Los Palacios y Villafranca local gastronomy. The perfect place to reencounter flavour.
Saying we like Los Palacios y Villafranca gastronomy is not enough. We actually preach its plates and garden.
Being proposed to produce the Ronda de la Tapa gastronomic days publicitary campaing was a prize for us. Walking down a town with so much harmony and flavour in the air makes us create compositions that float and become three-dimensional.
Working on how raw materials (vegetables) behave and focusing on the graphic identity development using little fragments and making them form an image that recalls the local gastronomy has been a challenge.
FROM CONCEPTS TO ACTION
A corporate identity created from nowhere. We opted for a fresh and groundbreaking design for the poster, with a photography where vegetables from the palaciegan garden floated in the air. Creating the set for the photoshoot and the later retouchng was a real odissy.
A DESIGN THAT INVITES YOU TO TRY
A full of colour and detail design, with original photographies of every presented stage taken with care make the tapaporte (20 pages) an essential element of the ronda de la tapa. It counts with a ranking system with stars and a space for the restaurant stamp.